amy 
 blomberg 

project Livewire Brand Refresh

client/employer Starlight Children’s Foundation

brief Create a new brand identity for Starlight's adolescent program, Livewire, which targets the demographic of young people between the ages of 12 to 25 living with chronic illness and disabilities across Australia and New Zealand,. The brand needed a facelift to keep up with it's age delivery, and to shift it's focus into an ever expanding digital landscape. The refresh needed to look fun, retain brand ownability, and lean into gender neutrality and accessibility. 

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